Collection: OUR MISSION
Linni is a bold, independent fashion brand based in East London, committed to redefining style through handmade, one-of-a-kind clothing. Our mission is to empower self-expression by creating vintage-inspired jackets and garments that stand out from mainstream fashion. We believe in dressing with intention, offering statement pieces that tell a story, celebrate individuality, and bring creativity back into everyday wear.
We are dedicated to sustainable fashion practices, using reclaimed materials and low-impact production to reduce waste and rethink how fashion is made.
We envision a future where independent fashion brands lead a movement of creative, conscious style, where clothes are not mass-produced but crafted with meaning. Linni’s vision is to be a go-to destination for people seeking unique, expressive fashion that blends retro aesthetics with modern design.
By championing sustainability and originality, we aim to inspire a new era of authentic, wearable art that supports both people and the planet.
Based in East London, Linni is part of a vibrant local movement redefining what sustainable fashion looks like. We mainly use vintage duvets and other retro fabrics, bringing back the bold spirit of the 60s and fusing it with modern fashion design. This approach not only reduces textile waste but also makes each garment truly one of a kind.
Every piece is handmade in small batches, following slow fashion principles that prioritize thoughtful design, durability, and individuality. By giving new life to existing materials, Linni challenges the norms of fast fashion and creates timeless styles that stand out, and stand for something. No mass production, no seasonal drops, just intentional design with the planet in mind.
Linni is more than a brand, it’s a growing creative community rooted in East London. Inspired by the area’s bold street style and rich artistic culture, we design for those who embrace individuality, vintage inspiration, and ethical fashion with attitude.
We’re proud to maintain a regular physical presence at Spitalfields Market near Shoreditch, every Thursday and Friday, where we connect directly with our customers, fellow creatives, and fashion enthusiasts. This face-to-face interaction is central to our mission of building a brand that’s personal, transparent, and community-driven.
Beyond the market, we stay active online, sharing content that celebrates handmade fashion, sustainable living, and the joy of bold, expressive style. Whether in person or online, Linni is here to champion a more vibrant, mindful, and inclusive fashion future.
Find Us at Spitalfields Market
Come say hi in person! We’re at Spitalfields Market, Brushfield Street, London E1 6AA
📍 Every Thursday & Friday, from 10 AM to 5 PM. Explore our latest one-of-a-kind pieces, try them on, and meet the designer behind Linni.